So which comes first?

So which comes first?

https://hackernoon.com/6-reasons-why-a-startup-should-invest-in-brand-strategy-at-the-very-beginning-5845f49a9e9a

Strategizing what kind of brand are you or problem-solution fit?

I agree the value of getting the value right but how can this be properly defined without understanding your customers (e.g. Going out of the building and speaking with 10 customers) ?

Getting a brand right requires involving an agency, at least for the visual part, and this doesn't come cheap. We all know that start-ups lack money so on what should they spend them first?

What do you need in place before getting your brand strategy written properly down?

Posted on 1st Mar 2024